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WK Kellogg Co. (NYSE: KLG) Acquisition by Ferrero: A Strategic Move into North America

WK Kellogg Co. (NYSE:KLG) is a well-known player in the cereal industry, recognized for its iconic brands like Frosted Flakes and Froot Loops. Recently, Cowen & Co. upgraded KLG's stock from Sell to Hold, reflecting a shift in analyst sentiment. At the time of this upgrade, the stock was priced at $22.89, as reported by TheFly.

Ferrero's announcement to acquire KLG for $3.1 billion in cash marks a significant move into the North American market. The deal, priced at $23 per share, offers Ferrero control over KLG's cereal brands, expanding its portfolio beyond confectionery. This acquisition is expected to close in the second half of 2025, pending regulatory approvals.

Following the acquisition news, KLG's stock surged by 30%, closing at $22.86. Over the past three months, KLG shares have risen by 16.7%, outperforming the broader industry, which declined by 5.3%. This reflects investor optimism about Ferrero's strategic expansion into the breakfast category.

Despite the positive market reaction, some investors express concerns about the fairness of the $23 per share offer. Wohl & Fruchter LLP is investigating whether KLG's Board acted in shareholders' best interests. The investigation highlights the ongoing debate about the deal's valuation and its impact on shareholder value.

KLG's stock currently trades at $22.89, with a market capitalization of approximately $1.97 billion. The stock has fluctuated between $22.815 and $22.92 today, with a trading volume of 6,541,850 shares. As the acquisition progresses, investors remain watchful of any developments that could influence KLG's stock performance.

Published on: July 11, 2025